July 8


My best Consistency Tips

By IsayaBelle

July 8, 2022

commitments, consistency, habits

Following last week’s article about Consistency, here’s some advice to help you show up a little more consistently in your business…

Make a plan - Follow it

Your business plan will define your purpose, vision, goals and strategies to achieve those goals. Changing circumstances may force a rethink of certain aspects of the plan but business direction and niche should remain consistent.
Follow your plan consistently.  Changing your plan too early or not following it through will incur costs without the resulting benefits.

Your Brand and Promise – define it and stick to it

Your brand is more than your logo, images, colors and fonts – your brand is reflected in everything you do and every interaction with your customers.
Creative entrepreneurs get bored easily, but we must resist the urge to change our brand frequently or unnecessarily. A consistent brand appears professional, reliable, and trustworthy.

Know Your Audience

To connect fully with your audience and meet all the necessary points of contact, you need to be a consistent content creator. While posting on social media and your blog occasionally attracts customers’ attention, it doesn’t help you build meaningful relationships with the audience. 
When you grow your business and achieve success, it is important to know your target audience (or niche) and how they will interpret your brand. Consistency helps you to identify your customers and to know what you can expect from them. It also makes it easier for people to “know” what they’re looking for.

Keep your clients happy

Consistency in product and service delivery generates trust and demonstrates professionalism. For example, if we sometimes deliver late or if quality is variable then those inconsistencies will affect our reputation, client perception and retention.
Be consistent in everything.  For example, perhaps you get great haircuts from your hairdresser.  But sometimes you’re offered coffee, and sometimes no refreshments are offered. Sometimes you get a scalp massage, and other times you don’t.  Such inconsistency affects your perception of the service, even although you may get a great haircut.

Consistent Marketing and Client Interactions

You may decide to ramp up your social media marketing and post on social every day… for 2 weeks.  Then you get busy and don’t post for 4 weeks!  Or you may decide to publish a “quarterly” newsletter – and only do it once!
Such inconsistent efforts waste resources and may damage your reputation.  Better to be less frequent, but more regular.  A monthly blog is preferable to random and inconsistent posting.

Be consistent in ALL areas of your business

Your business is a machine that runs on systems and processes.  How well your business runs depends on how consistent you are in all departments of your business.  
Solopreneurs often get sidetracked and lose track of time. For example, you may find yourself chasing shiny objects or spending too much time on non-essential tasks.
Remember that every decision you make and every action you take affects your business’ success.

Establish systems and processes

Systems and processes are what keep consistency alive in the long term. The more that you can systematize the day-to-day operations of your business, the more consistent you will be.
For example, you can create a daily or weekly checklist so that specific actions will always be performed no matter how busy you get. This ensures that crucial tasks don’t fall through the cracks.
Or you can use automation tools, such as a social media scheduler, to ensure that you consistently post content.
Having systems in place will keep things consistent so that all aspects of your business run smoothly.

Of course… Consistent doesn’t mean inflexible

Don’t get me wrong. Being consistent doesn’t mean that you are inflexible. On the contrary, it’s important to continue evolving and growing your business.
But that doesn’t mean you should constantly make random changes without analyzing them first.
Consistency in business isn’t about being stagnant and not innovating or improving your products and services, but rather about having a clear plan and following it. Then step back periodically to assess your results.

Take consistent action

The important thing is to take action. This is how consistency leads to success.
Make a plan. Develop your systems. But, above all, take action.
As Robert Collier said: “Success is the sum of small efforts – repeated day in and day out.”
Consistent action leads to positive results over time. You just have to stick with it.

Ensure your efforts are aligned

It is crucial to remember that every decision and action you take should contribute to accomplishing a greater purpose for your business.

So… Final thoughts…
Truth Bomb: Even the best business plans will fail without a Commitment to Consistency.
With consistency, we can build trust, create awareness, and maximize opportunities for increased profitability. It is important to remember that every decision and every action you take should help you achieve the greater purpose of your business.  

Here’s my personal promise, my commitment… If I say I'm going to do something, I do it. If I say I'm going to be somewhere, I'm there. If I initiate a new business process or initiative, I follow through. In my experience, consistency is a must as you build and grow your business. So I will only commit to the things I KNOW I will be consistent with… And that might mean that I do less… But I do it regularly, consistently… Which by the way is also amazing for my sanity and health!! (no burn-out for me, thank you!)
In short…
You've got this.
Start now.
Start small.
Keep going.
Consistency is THE key to success.

Next week I’ll discuss the importance of consistency particularly in branding.
In the meantime…
I would be so happy to hear from you about all that. Thank you in advance for your comment.
So much for today ...
See you soon, for my next online adventures!
Until then I send you love, light and gratitude.

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If you’ve had enough of spreading yourself too thin trying to do ALL the things,
If Tech still seems like a foreign language,
If you’re sure you need help with copy, Tech, branding, Website design,
If you're lost in the Tech ... or soo sure it "won't work for you" .
If you know it’s time to take your Tech Skills and Mindset to the next level,
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